When first logging in to the event and adding your personal information and creating your avatar, there was an option to select your pronouns with a wide range of options. INBOUND made multiple statements on their commitment to being an inclusive, safe space “for all attendees, regardless of gender identity and expression, sexual orientation, age, race, nationality, ethnicity, disability, medical conditions, religion (or lack thereof), physical appearance, politics, or ideology.” But a statement is only strong if an organization stands by it. One of my personal favorite aspects of INBOUND 2020 was HubSpot’s inclusivity and diversity effort.
While we would have loved to have seen an Outlook calendar integration (fingers crossed for next year), if you added an event to your agenda, you would get an email reminder right before it started. Plus, each event had a detailed description of what you’ll get from each session. The scheduling tool did a great job of showcasing events by category, time and day so you could map out exactly when you wanted to tune in. Prior to the conference, an email was sent to let registrants know that the schedule was ready and that they could start building their agenda. HubSpot broke through this mundaneness by still offering a virtual agenda that was attention-grabbing, dynamic and enticing Instead, you can dial into lectures, sit back and, let’s face it, get distracted. Oftentimes with virtual events, this exciting aspect of the conference is lost. From reviewing the event map to planning your casual mad dash from one end of the event space to the other, planning can add excitement ahead of the event. One of the most fun (or most stressful, depending on who you talk to) parts of attending a conference is planning out your schedule. Check out our steps for promoting your event on Instagram here. If you’re hosting a virtual event and want to use Instagram to help promote it, you can do it without an entire social media team (though we must admit, it does help). It didn’t take more than an hour for someone from HubSpot and INBOUND 2020 to like my stories, reply to posts and reshare attendee content to their own page. Not only did they create great shareable assets, but they had a designated social media team on hand ready to engage with any INBOUND related posts. This was an easy way for attendees to share on their Instagram stories what they learned, what speakers they were tuning in to and how they were enjoying INBOUND 2020.īy creating this additional content, they empowered their attendees to serve as virtual influencers for them, helping to spread the word about the event. The INBOUND team posted frequently throughout the day and, more notably, created multiple shareable content pieces. Their Instagram work during INBOUND 2020 was fantastic. Their team was actively engaging in the Facebook group by posting questions, announcing upcoming speakers and getting everyone excited for the keynotes.īut, since not everyone is on Facebook, INBOUND’s team also diversified their presence. In addition to the pre-event online presence, HubSpot was on top of their social media during the event. This community platform allowed attendees from all over the world to connect, start conversations, share ideas and more – something that likely wouldn’t have happened at such scale with an in-person event. In fact, over a month prior to INBOUND 2020, HubSpot was encouraging attendees to join their INBOUND Facebook group. Keep reading for five examples of what HubSpot did right (and take notes for your next virtual event)! Social Media Engagementīefore the event even started, social media content was already bustling. While there were some aspects we missed from previous years, our team was able to not only learn from marketing leaders and industry influencers but also see first-hand how an event can successfully pivot to a digital format. Last week, our team attended HubSpot’s INBOUND 2020, and while normally we’d have team members gearing up to head to the in-person event, this year we all tuned in digitally.